Mike is a brand and content strategist with 7+ years of experience across design, marketing, and production. A bedrock understanding of storytelling mechanics paired with a disciplined systems mindset drives consistent management of five brands simultaneously, each with its own audience, voice, and offer mix.
At Atrium Home Services, Mike spearheaded broadcast TV production, social media strategy, ad graphics, and full brand guideline rebuilds across five organizations. Prior work with Elite CEOs delivered a 300% audience growth surge and 50k+ new followers within 90 days across TikTok and Instagram.
What about AI?
Mike reimagined the creative process through rigorous adoption of cutting-edge tools, removing constraints and redirecting focus toward true value-add work. Like Premiere or Canva, AI is a tool requiring proactive benchmarking and consistent self-study to maximize evolving capabilities. Mike has demonstrated sustained capacity to stay current despite the rapid pace of change in today's market. Targeted use of Claude by Anthropic reduced time to market across briefing, scheduling, copy drafts, and workflow automation.
Ferris State University — B.S. Digital Animation & Game Design, 2018.
Strategy
Cross-channel content strategy
Brand systems development
Campaign planning and execution
Audience targeting and segmentation
AI-augmented workflows
Brand & Design
Brand guideline development
Logo and identity design
Adobe Illustrator / Photoshop / InDesign
Print and digital asset production
Canva
Content & Social
Multi-brand social media management
Content calendar architecture
Copywriting for marketing and advertising
Paid media creative (PPC / LSA / Display)
Performance-based content optimization
Production
End-to-end video production
Adobe Premiere / After Effects
DaVinci Resolve
Broadcast TV production
3D rendering and animation
Platforms & Tools
Instagram / TikTok / Facebook
Claude by Anthropic / ChatGPT
ServiceTitan
Broadcast / TV distribution